The shared-lead race
A shared shopper means other agents may be calling the same person.
Your campaign leads go to you alone. Your brand starts the conversation.
Clickrush Marketing’s new service, AI Receptionist
For independent & captive P&C agents
Clickrush vs. EverQuote, QuoteWizard & SmartFinancial
Stop renting leads. Own your lead engine.
Shared-lead marketplaces can put you in a race with other agents. Clickrush builds campaigns in your agency’s name, and every campaign lead is delivered to you alone.
Google PartnerMeta Business Partner5.0 on Google200+ clients
Rent vs. own
Build your agency. Not their marketplace.
The pay-per-lead cycle
Each new marketplace lead creates another purchase. There’s no campaign asset to keep.
Flat management. Direct platform spend. Campaigns and videos that stay with your agency.
Whose brand grows?
The marketplace brings shoppers to its platform, not to an engine you own.
Your name, your ad account, your local visibility—with SEO, website and AI services available.
The side-by-side
What are you really buying?
Marketplaces sell shopper inquiries; agencies manage your campaigns. Clickrush’s $500 fee covers ad management across YouTube, ChatGPT, Meta and Google Ads, not every service. Reported competitor figures below are qualified snapshots, not current quotes.
Best Value · our Ads Management offer
Clickrush
- Who receives the lead
- You only
- Ads in your agency’s name
- Included
- Your own ad account & campaign data
- Included
- Custom video ads recorded for you
- Included
- Setup fee
- $0
- Monthly management
- $500 flat · Ads Management
- Pricing transparency
- Published offer here
- Pay per lead
- No · management + platform ad spend
- Areas you didn’t choose
- Campaigns target your agreed service area*
- Local SEO + Google Business Profile
- Available as add-on
- Website, hosting & AI follow-up
- Available as additional services
- Builds your agency’s brand
- Included
- Former insurance-agent founder
- Included
Marketplace
EverQuote
- Who receives the lead
- Up to 3 agents; exclusive options available
- Ads in your agency’s name
- Not part of the marketplace model
- Your own ad account & campaign data
- No agency ad account built
- Custom video ads recorded for you
- Not part of the marketplace model
- Setup fee
- Not applicable
- Monthly management
- Pay per lead/call
- Pricing transparency
- Quote only
- Pay per lead
- Yes
- Areas you didn’t choose
- Nearby ZIPs possible unless opted out, per supplied terms
- Local SEO + Google Business Profile
- Not part of the marketplace model
- Website, hosting & AI follow-up
- Not part of the marketplace model
- Builds your agency’s brand
- Marketplace shopper acquisition
- Former insurance-agent founder
- Not established
Marketplace
QuoteWizard
- Who receives the lead
- Up to 4; fewer than 2 on average per provider
- Ads in your agency’s name
- Not part of the marketplace model
- Your own ad account & campaign data
- No agency ad account built
- Custom video ads recorded for you
- Not part of the marketplace model
- Setup fee
- Not applicable
- Monthly management
- Pay per lead/transfer
- Pricing transparency
- Lead price + filters; quote only
- Pay per lead
- Yes
- Areas you didn’t choose
- Not established
- Local SEO + Google Business Profile
- Not part of the marketplace model
- Website, hosting & AI follow-up
- Not part of the marketplace model
- Builds your agency’s brand
- Marketplace shopper acquisition
- Former insurance-agent founder
- Not established
Marketplace
SmartFinancial
- Who receives the lead
- Reportedly 3–6 for shared leads
- Ads in your agency’s name
- Not part of the marketplace model
- Your own ad account & campaign data
- No agency ad account built
- Custom video ads recorded for you
- Not part of the marketplace model
- Setup fee
- Not applicable
- Monthly management
- Pay per lead/transfer
- Pricing transparency
- Bid-based
- Pay per lead
- Yes
- Areas you didn’t choose
- Not established
- Local SEO + Google Business Profile
- Not part of the marketplace model
- Website, hosting & AI follow-up
- Not part of the marketplace model
- Builds your agency’s brand
- Marketplace shopper acquisition
- Former insurance-agent founder
- Not established
*Campaign targeting follows your agreed service area; platform location signals are imperfect. Marketplace buyers receive purchased lead details, but aren’t building their own campaign account. “Not listed” and “not established” mean no claim is made. Compare a written quote before deciding.
Your agency’s lead engine
Made for agents.
By a former agent.
Our founder understands the P&C agency business. We write scripts around local consumer pain points, record your video ads, launch and manage campaigns, and deliver inquiries in real time by email and/or your CRM.
Business Page and Meta Business Suite setup are included if needed. Add local SEO and Google Business Profile management from $250/month, websites, hosting, AI Team, AI Receptionist, graphic design, social media or reputation management.
1K+
leads monthly
40%
average ROI increase
Clickrush-supplied aggregate figures. Not guarantees for an individual campaign.
See reported agency resultsStandard Ads Management offer
$500 / month
$0 setup. No extra fee for more campaigns.
- Custom scripts + recorded video ads
- Ad management across Meta, Google, YouTube and ChatGPT
- Your account. Your campaign data. Your assets.
- $1,000/month minimum ad spend, paid directly to the ad platforms
- 3-month starting term
01 / Lead marketplace
Clickrush vs. EverQuote
Auto and home data leads, plus warm-transfer and inbound calls. Shared leads can go to three agents, with one per carrier.
Where Clickrush wins
- Build a campaign in your agency’s name instead of racing other recipients of a shared lead.
- Every Clickrush campaign lead is delivered only to you. EverQuote’s exclusive auto option, per supplied terms, costs extra, is availability-dependent and requires accepting shared leads too.
- Put effort into your own campaign and follow-up rather than purchased-lead credit requests. The supplied EverQuote terms report a 20% monthly return cap and a 30-day filing window.
Up to 3 agents
can receive a shared EverQuote lead
EverQuote doesn’t publish prices. Industry estimates supplied for 2026: shared auto $8–$30; exclusive $40–$95. Supplied terms describe prepaid auto-recharge at $25 or less for data leads and $100 or less for calls, non-refundable deposit-match credits, and call rejection within 120 seconds. Nearby ZIP delivery may apply unless you opt out. Verify these terms directly before purchasing.
02 / Lead marketplace · LendingTree
Clickrush vs. QuoteWizard
Auto, home, renters, health and life web leads, plus live transfers. Up to four agents can receive a lead; QuoteWizard says fewer than two on average.
Where Clickrush wins
- Your Clickrush leads aren’t resold to other agents by Clickrush.
- A flat $500 Ads Management fee replaces marketplace pricing based on a lead plus paid filters. Platform ad spend remains separate.
- Pay Meta directly for your own campaigns rather than replenishing a marketplace lead balance automatically.
Up to 4 agents
maximum recipients; fewer than two on average per QuoteWizard
QuoteWizard doesn’t publish fixed prices. Industry estimates supplied: auto leads from about $3 for non-standard to $50 for exclusive, with promotional auto leads around $22–$27. Its card recharge occurs below the cost of one lead, and returns require approved credit reasons. No Elite minimum is quoted here because the supplied figure differs from current public information.
03 / Lead marketplace
Clickrush vs. SmartFinancial
Auto, home, life, health, Medicare and commercial leads, plus live-transfer calls. Pricing is bid-based through an account manager.
Where Clickrush wins
- Know your management fee in advance: $500/month for Ads Management, with your chosen platform budget paid separately.
- Receive your own campaign’s leads instead of shared web leads reportedly sold to 3–6 agents.
- Invest in agency-owned campaigns, video assets and local visibility, not just a replenished lead balance.
Reportedly 3–6
agents per shared lead · third-party estimate, not a verified provider limit
Industry estimates supplied: shared web leads $12–$25, exclusive leads $25–$45 and transfers $25–$50+. Premium-territory minimums of $500–$2,000+ are reported, not confirmed universal terms. SmartFinancial states no long-term contracts, an initial deposit with auto-refill and an agent-friendly credit policy; eligibility and discretion apply.
The shared-lead math
The price isn’t the whole picture.
A $20 lead shared with four agents means four people may be pursuing the same shopper. Multiplying price by recipients gives an $80 competition-weighted illustration—not the price of an exclusive lead.
Clickrush leads are delivered only to your agency. Your actual cost per lead is management plus ad spend divided by leads generated. Contact rates, sold policies and revenue depend on real campaign performance and your follow-up.
Illustrative shared-lead comparison
Price × recipients · illustration only
Not an actual exclusive-lead cost, equal-chance assumption, conversion forecast or Clickrush cost-per-lead promise.
The 90-Day Launch Window
A launch needs runway.
Not a setup bill.
Marketplaces can offer shorter commitments. Our standard 3-month starting term gives video production, ad learning and optimization time to work together. Month-one setup is included—you never pay an extra setup fee.
This is a real 3-month commitment, not a risk-free trial. No results are guaranteed. Compare it with both the upfront fees and flexibility in a competitor’s current written offer.
Optional webinar promotion · separate terms
First-month management: $5
Code WEBINAR99. Then $500/month management for months 2–6, plus at least $500/month platform ad spend. 6-month term, not the standard 3-month offer.
Before you decide
Straight answers for agents.
Own your pipeline.
Book your free strategy session.
Competitor information based on publicly available sources as of October 2026; pricing and terms may change. Some details and industry estimates are from the supplied comparison brief and could not be independently verified. Confirm current prices, territory rules and contracts directly with each provider. All trademarks belong to their respective owners.